Blue Bay Curaçao is seeking an ambitious and persistent Commercial Director to help shape the next chapter of our growth. As a member of the Executive Board, you define the commercial vision, strengthen our brand, and drive revenue performance across every part of the resort.

In this challenging role you lead the resort’s commercial performance with a forward-thinking strategy, developing new business opportunities, strengthening market positioning and ensuring our commercial roadmap is adopted by all departments. Your decisions directly influence how the resort evolves, innovates, and competes.

You serve as the link between commercial strategy and daily operations, bringing teams together, setting clear priorities, and ensuring both profitable and memorable guest experiences. With a deep understanding of market dynamics, you spot trends early, you anticipate shifts and drive steady sustainable growth for the resort.

If you’re a strategic thinker with the confidence to lead, the insight to innovate and the ambition to grow a dynamic resort, then this is your opportunity to make a lasting impact at Blue Bay Curaçao.

The position

• Developing and executing commercial strategy entailing sales, marketing, revenue management and brand development.
• Translating corporate objectives into actionable departmental plans and KPIs.
• Aligning commercial initiatives with the resort’s broader objectives and targets.
• Implementing revenue management principles across all operational departments.
• Serving as key member or the Executive Board contributing to the overall strategic direction and

long-term commercial growth.

Your profile

• Bachelor’s or master’s degree in sales, marketing, business management or a related field.
• Minimum of 8 years of progressive experience in a similar role, preferably within resort management.
• Proven track record of commercial leadership, revenue growth and brand development.
• Analytical and result-driven, able to turn insights into actionable plans.
• You have a persuasive and motivating personality.
• Fluency in English and Dutch. Spanish and Papiamentu is a plus.

We are Blue Bay

The most unique and versatile resort, where Curaçao is at its best. Luxury accommodations, a relaxing and spacious beach, Inviting and upscale F&B outlets, an attractive 18-hole golf course and regularly organized events can all be found at Blue Bay Curaçao Beach & Golf Resort.